Tasks:

• Increase the sales of sports car test-drive certificates.
• Raise brand awareness.
• Develop effective brand positioning through social media.
• Attract customers to auto repair and tuning services.

Action Route:

Analysis and Research:

• Conducted market and competitor analysis in the niche of supercars and car service to understand customer preferences and expectations.
• Developed a strategy focusing on the uniqueness and professionalism of the auto service to build trust with the target audience.

Account Packaging and Content Creation:

• Chose a bright and dynamic visual style with an expert tone, emphasizing professionalism and the extensive experience of the team.
• Developed a content rubric with two main categories: shop & service (auto service and tuning) and sports car test drives.
• The profile was designed with a focus on image-based content, including product showcases, event announcements, and expert breakdowns.
• Created live video reviews of the service center, showcasing real service processes to strengthen trust in the professionalism of the team.

Traffic Generation Tools:

• Launched targeted ads on Facebook and Instagram to attract car enthusiasts interested in premium vehicles and unique auto service offerings, as well as promote test-drive certificates.
• Developed a user-friendly landing page to drive additional traffic and simplify the conversion process.
• Conducted professional video shoots to create high-quality visual content, and edited Reels videos for publication on social media and ad campaigns.

Results:

• Reduced the cost per lead to $3, making the campaign scalable.
• Increased ROAS (Return on Ad Spend) to 490%.
• Increased the number of targeted inquiries through Direct by 45%.
• Boosted Instagram followers and engagement on the auto service page.
• Reached over 220,000 users monthly, raising brand awareness and strengthening its market position in the detailing industry.

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