ChronoStyle is a luxury jewelry and watch boutique. The main goal of the project is to attract clients interested in premium jewelry and watches through social media.
No items found.
No items found.
Tasks:
Attract high-net-worth clients to increase sales of luxury goods.
Lower the cost of leads via Direct messages.
Increase brand awareness.
Action Route:
Analysis and Research:
Conducted an analysis of the target audience, focusing on the needs of premium clients in the luxury jewelry and watch segment.
Studied the preferences and behaviors of high-end clients, which helped better tailor content and ads.
Content and Visual Design:
Organized image and advertising campaigns to visually support the brand’s luxury image.
Developed advertising and brand visuals emphasizing the exclusivity and quality of the products.
Traffic Generation Tools:
Launched outdoor advertising (banners) and ads in premium print publications to raise brand awareness and strengthen the brand’s image.
Collaborated with luxury fashion and accessory brands, attracting the target audience for further retargeting.
Ran retargeting campaigns for an interested audience, which led to an increase in targeted inquiries through Direct messages.
Results:
Reduced the cost per lead in Direct messages to $3.5 with an average order value of $5000.
