Tasks:

• Attract new players to the Telegram game with effective advertising, targeting a young audience.
• Increase brand awareness.

Action Route:

Analysis and Research:

• Conducted an audience analysis to adapt advertising to the needs and interests of users attracted to gaming and financial online products.
• Developed brand positioning, visual style, and communication strategy for social media, emphasizing the novelty and accessibility of the platform.

Account Packaging and Content Creation:

• Created advertising creatives and video content for YouTube, TikTok, Twitter (X), and Meta, focusing on drawing attention to the game and its unique mechanics.
• Prepared Reels and TikTok videos emphasizing the process of opening XCLAR boxes and receiving virtual assets to increase user interest.
• Special offers were created for cold audiences and remarketing to the existing user base, boosting motivation to participate.

Traffic Generation Tools:

• Launched targeted ads on TikTok, Twitter (X), Meta, and YouTube, focusing on reach and attracting young players.
• Collaborated with bloggers and UGC creators to increase brand awareness and generate content used in advertising campaigns.

Results:

• Attracted 3,220 new players at an average cost of $0.02 per player.
• Reach: 7,284,650 users through TikTok, Twitter (X), and Meta, 10,982,567 users through YouTube.
• Received 22,590 clicks at a cost of $0.07 per click.
• 90% of users returned to the app the next day, demonstrating a high level of engagement.

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