Tasks:

• Increase sales through the website and Instagram.
• Attract new followers.
• Boost brand awareness.
• Improve account packaging to build audience trust.

Action Route:

Analysis and Research:

• Market analysis was conducted to adapt to premium fashion trends and the preferences of the target audience.
• Developed product positioning, stylish visuals, and a communication strategy on social media, focusing on the exclusivity of the brands.

Account Packaging:

• Chose a stylish, luxurious visual solution and a high-status tone-of-voice to emphasize the prestige and uniqueness of the brand.
• Developed a content rubric with a focus on new collections, stylist recommendations, and hot offers.
• The profile was designed to create an atmosphere of noble luxury: minimalist design and subtle copywriting reflect the brand’s status and its audience.
• Created and posted Reels and TikTok videos supporting the brand’s image, both organically and in advertising campaigns.

Traffic Generation Tools:

• Launched targeted ads on Facebook, Instagram, and TikTok to increase sales and attract a new audience.
• Conducted a website audit and implemented improvements to boost sales and simplify the user journey.
• Organized collaborations with bloggers and UGC creators to increase brand awareness and create content.
• Launched email marketing to establish communication with the audience, increase sales, retain customers, and promote new collections and offers.
• Implemented a loyalty program for repeat customers, integrated into retargeting campaigns.

Results:

• Stable monthly sales volume of over 800,000 UAH for 4 years.
• On average, 150–200 sales per month, with the average sale price ranging from $12 to $15.
• Increased average ROAS to 150%.
• Attracted over 10,000 new Instagram followers, significantly boosting brand awareness for Cult Boutique in Ukraine.
• 70% of clients returned for repeat purchases due to the tools used.
• Ad reach: approximately 2 million people.

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