Tasks:

• Attract new sugaring professionals and increase sales of sugar paste.
• Reduce the cost per message to scale the campaign more profitably.
• Increase brand awareness among professionals.

Action Route:

Analysis and Research:

• Conducted an analysis of the target audience, focusing on the needs and preferences of sugaring professionals.
• Studied trends in the professional cosmetics market to adapt content and advertising strategies to current needs of sugaring specialists.

Content and Visual Design:

• Used video content and static images to clearly demonstrate the product, which increased audience engagement.
• Highlighted the functionality and quality of the sugar paste, strengthening trust and interest from professionals.
• Developed communications that emphasized the ease and convenience of using the products, creating an emotional connection to the brand.

Traffic Generation Tools:

• Launched targeted advertising aimed at attracting sugaring professionals.
• Established direct communication via messaging platforms and social media to simplify contact between professionals and the brand and enhance feedback convenience.
• Conducted retargeting campaigns to maintain interest in the products among the target audience.

Results:

• Reduced the cost per message to $2, allowing for more profitable scaling.
• Increased ROAS by 560%, demonstrating a high return on ad spend.
• Grew the number of product inquiries via Direct by 55%, contributing to increased sales and greater engagement from professionals.

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