Tasks:

• Attract clients who have purchased defective vehicles via advertising channels.
• Increase brand awareness.

Action Route:

Analysis and Research:

• Conducted a market analysis in the USA to adapt the promotional strategy to the legal nuances and needs of the target audience.
• Developed brand positioning on social media, focused on supporting car owners and ensuring the accessibility and reliability of legal services.

Account Packaging and Content Creation:

• Created advertising creatives for TikTok, emphasizing assistance in resolving car issues, using real-life examples of successful cases and customer reviews.
• The video content on TikTok included dynamic clips explaining the compensation process and the advantages of legal support, aimed at raising interest and motivating people to seek legal help.

Traffic Generation Tools:

• Launched targeted ads on TikTok to attract clients and increase brand awareness.
• Conducted website audit and optimization to simplify the user journey and improve conversion rates.
• Organized special offers aimed at cold audiences and remarketing for the existing client base, which increased motivation to seek legal assistance.
• Collaborated with bloggers and UGC creators to increase brand awareness and create content targeted at car owners looking for solutions to their car problems.

Results:

• Received 1,445 client inquiries, with an average cost per inquiry of $45.5.
• The advertising campaign reached 2,708,697 users.

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