An expert with 7 years of experience in marketing and SMM, Lena Leona is developing her personal brand by offering consultations, mentorship, guides, and courses, helping clients master marketing and social media.
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Tasks:
Increase brand awareness through activity in the Instagram blog.
Create a sales funnel through a new product line.
Develop a website for the new product.
Achieve a ROAS of at least 150% on course sales.
Action Route:
Analysis and Research:
Conducted a strategic session to develop recommendations for promoting the personal brand and strengthening market positioning.
Developed the brand's positioning, visual style, and communication strategy to attract the target audience.
Account Packaging:
Created selling ad creatives focusing on expertise and unique product benefits, including visuals with key quotes and insights from the expert, emphasizing her experience and professionalism.
Traffic Generation Tools:
Launched targeted ads on Facebook and Instagram, including a lead magnet to attract followers, as well as ads for guides, courses, and individual sessions.
Implemented lead magnets and tripwires into the product line to create a sales funnel and increase conversion rates.
Collaborated with bloggers and UGC creators to expand reach and generate content.
Organized joint marketing activities with brands and opinion leaders through live broadcasts.
Integrated a chatbot for automatic lead processing, which increased conversion rates by 2.5 times.
Results:
Increased followers by 70% (about 300-350 new followers weekly).
Increased individual consultation sales by 2.5 times.
