Tasks:

• Attract new clients to training sessions.
• Increase studio recognition.
• Reduce the cost per click for Instagram traffic to $0.10.
• Reduce the cost of direct messages by 2 times.
• Improve account packaging to build audience trust.
• Create selling ad creatives in various formats.

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Action Route:

Analysis and Research:

• Conducted market analysis to study local trends and features within the women’s studio sector.
• Conducted surveys to understand the preferences of the target audience, which led to recommendations for improving positioning.
• Held a strategic session to develop recommendations for brand promotion and enhancing the studio's attractiveness.

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Social Media Strategy:

• Chose a mysterious and cozy visual style to create an atmosphere of support and exclusivity.
• Developed a content rubric that includes the studio's main offerings, event announcements, and special offers.
• The profile was designed with a focus on the persona of Luna Ester, who engages with the audience, motivates, and cares, creating a sense of feminine support.
• Created and produced video content, including professional shoots and Reels to demonstrate the studio's atmosphere.

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Traffic Generation Tools:

• Launched targeted ads on Facebook and Instagram to increase traffic and inquiries for training sessions.
• Collaborated with bloggers and UGC creators to create advertising content and boost brand recognition.
• Introduced special offers and loyalty programs, including free trial classes and gift certificates.
• Ran joint marketing campaigns with partners: beauty day with a beauty salon, art studio, and spiritual coaches.
• Conducted mass messaging through Instagram Direct to inform about updates, promotions, and events.
• Provided recommendations for handling leads and optimized sales scripts to improve conversion.

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Results:

• Reduced the cost per click to Instagram to $0.06.
• Reduced the cost of direct messaging to $0.57 from $6.
• Increased training session requests by 4 times.

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