Tasks:

• Increase brand awareness through active development of the personal blog on Instagram.
• Enhance social media presence to build audience trust.
• Create a sales funnel for the product lineup.

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Action Route:

Analysis and Research:

• Conducted a strategic session to develop recommendations for brand promotion, including improvements to the personal brand, profile, creatives, and new digital products.
• Analyzed the target audience, their perception of Kundalini yoga, interests, and potential barriers.
• Developed positioning for the personal brand, visual style, and communication strategy.

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Social Media Strategy:

• Chose a light visual style with soft colors and fonts to create a warm and welcoming atmosphere.
• Developed a content strategy that includes the master’s stories, insider information about Kundalini yoga, and demonstration of practices.
• Optimized the profile to include elements that highlight the master’s journey and create a sense of personal connection to the practice.
• Produced and published video content, including additional Reels for regular posts and advertising purposes.

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‍Traffic Generation Strategies:

• Launched targeted advertising on Facebook and Instagram, including a lead magnet offering 5 free practices for subscribing, and ads for practice packages, courses, group sessions, and individual online consultations.
• Introduced lead magnets and tripwires to complement main products and stimulate sales.
• Collaborated with bloggers and UGC creators to increase brand awareness and produce promotional content.
• Organized collaborations with brands targeting similar audiences (live sessions with coaches, offline workshops with fitness studios).
• Hired a sales manager to improve communication and increase conversion rates.

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Results:

• Increased weekly follower growth by 4 times.
• Tripled product sales.

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