Pelts Clinic is a luxury dental clinic specializing in the installation of veneers, aligners, braces, and implants, providing high-quality services and modern dental solutions.
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Tasks:
Attract new clients.
Increase clinic awareness.
Reduce the cost per lead by 2 times.
Create selling ad creatives in various formats.
Achieve a ROAS of at least 150%.
Action Route:
Analysis and Research:
Conducted market analysis to adapt the strategy to current trends in the premium dental services sector.
Conducted in-depth interviews to understand the preferences of the target audience, enabling the creation of client profiles and improved brand positioning.
Account Packaging:
Provided recommendations for profile management, focusing on the professionalism and luxury level of the clinic's services. Suggested a design emphasizing quality and comfort through a minimalist style with clean, light colors.
Organized professional video shooting to create high-quality visual content showcasing the clinic’s results and atmosphere.
Created selling ad creatives that highlight the uniqueness of services and visible results (before and after), helping to build trust and engage the audience.
Traffic Generation Tools:
Launched targeted ads on Facebook and Instagram to increase brand awareness and generate leads for services.
Collaborated with bloggers and UGC creators to create promotional content and boost clinic awareness.
Implemented special offers, including discounts and free consultations, as well as a loyalty program for cold audience and retargeting.
Provided recommendations for lead processing and optimized sales scripts.
Conducted mass messaging through Direct to inform about news and promotions.
Results:
Reduced the cost per lead from $15 to $6.25.
Increased the number of service requests by 4.5 times (from 18 to 89 per month).
