Tasks:

• Increase the number of inquiries for permanent makeup services and professional training.
• Reduce customer acquisition cost by 2 times.
• Improve the quality of inquiries.
• Create high-converting advertising creatives in various formats.

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Action Route:

Analysis and Research:

• Conducted a market analysis to consider local features and trends.
• Created custom questionnaires to study the target audience's preferences, which provided insights and recommendations for service positioning.
• Held a strategic session to develop brand promotion recommendations, which were then applied to the profile management and ad creatives creation.

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Social Media Strategy:

• Chose a modern style and content format that highlights the safety and innovation of the services.
• Developed sales-driven ad creatives focusing on the unique aspects of the studio, including additional Reels for social media and advertising campaigns.
• Professionally organized video shoots to create high-quality content suitable for publications and ads.
• Optimized the profile to emphasize the expertise of the professionals and their achievements, creating a trustworthy image.

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Traffic Generation Tools:

• Launched targeted ads on Facebook and Instagram to reach the target audience.
• Collaborated with bloggers and UGC creators to increase brand awareness and generate advertising content.
• Introduced a free consultation offer to increase customer motivation.
• Provided recommendations for lead processing and improved sales scripts to increase conversion.

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Results:

• Reduced the cost per lead from $7.5 to $2.5.
• Improved the quality of inquiries, increasing service conversion by 3 times.

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