Tasks:

• Attract new players to the game on Telegram using advertising strategies that appeal to a young audience.
• Increase brand awareness.

Action Route:

Analysis and Research:

• Conducted audience analysis to understand preferences and characteristics, ensuring that advertising and content are tailored to the interests of young players.
• Conducted in-depth interviews and marketing research to better understand user needs and pain points, helping to improve the promotional strategy.

Account Packaging:

• Developed recommendations for maintaining relevant social media accounts, including strategies for keeping players engaged and motivating regular participation.
• Created advertising creatives using AI to generate dynamic visuals focused on gamification and spectacle, which helped highlight the unique aspects of the game.
• Prepared video content for YouTube, including gameplay demonstrations and earning opportunities, aimed at attracting attention to the game’s process and benefits.

Traffic Generation Tools:

• Launched targeted advertising on TikTok, Facebook, and Instagram to increase the number of players.
• Organized special offers for cold audiences and retargeting campaigns for existing users to boost in-game activity.
• Collaborated with bloggers and UGC creators to create additional content for advertising and increase brand awareness.

Results:

• Attracted 7,470 new players via TikTok with an average cost per player of $0.10, reaching 37,546 users.
• Acquired 87,546 new players via Facebook/Instagram at an average cost of $0.03, reaching 2,857,366 users.
• YouTube ad reach was 9,982,563 users, leading to 18,890 clicks at a cost of $0.08 per click.
• 90% of users returned to the app the day after registration.
• On average, 15 collaborations with bloggers and UGC creators were conducted each month.

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