Tasks:

• Attract inquiries for purchasing properties in Dubai, focusing on apartments in a specific residential complex.
• Optimize the website to improve user experience and navigation.
• Create selling ad creatives.
• Reduce the cost per inquiry by 2 times.

Action Route:

Analysis and Research:

• Conducted a market analysis of the UAE to adapt strategies to local trends and audience characteristics.
• Conducted in-depth interviews to understand target audience preferences and identify key factors influencing the decision to purchase property.

Social Media Strategy:

• Provided recommendations for profile management to emphasize professionalism and build trust with potential buyers. The profile was designed to highlight the premium nature and reliability of the brand.
• Developed selling ad creatives with visuals highlighting the unique advantages of the specific residential complex and property types, sparking interest in viewings and fostering emotional engagement.

Traffic Generation Tools:

• Conducted a website audit and improvements to increase usability and reduce the number of steps for submitting inquiries.
• Launched targeted advertising on Facebook and Instagram to drive inquiries for property viewings.
• Provided recommendations for processing leads and improved sales scripts to increase conversion rates and enhance communication with clients.

Results:

• Threefold increase in the number of inquiries per month (from 45 to 158).
• Reduced the cost per inquiry from $35 to $8.67.
• Sold 3 apartments in one and a half months.

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