Treat Therapeutics is an innovator in the pet health field, introducing Southeast Asia's first gut microbiome analysis test for dogs. The company also provides dietary supplements tailored to various dog health needs.
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Tasks:
Double monthly sales in the Asian market.
Increase brand awareness and trust in the products.
Enhance social media presence for better brand perception.
Action Route:
Analysis and Research:
Conducted market analysis in Singapore and the UK to adapt the strategy to local market needs.
Researched niche trends and competitors to understand dog owners' expectations and audience needs.
Based on this research, developed unique product positioning, along with visual and communication strategies for social media.
Social Media Strategy:
Chose a vibrant visual style and a scientifically trustworthy communication tone that resonates with the target audience.
Developed a content strategy that showcases product benefits, thematic posts, and news triggers.
Redesigned social media profiles to be more attractive and easy to understand for a broad audience.
Produced and posted Reels and TikTok videos for social media engagement and advertising.
Included videos featuring company founders and relevant topics, which helped maintain trust and audience interest.
Traffic Generation Strategies:
Launched targeted ads on Facebook, Instagram, and TikTok to attract new audiences.
Created special offers for cold audiences and implemented remarketing campaigns to boost repeat sales.
Collaborated with bloggers and UGC creators to raise brand awareness, increase sales, and create relevant content.
Launched a loyalty program for regular customers, supported by retargeting campaigns.
