UNFPA has launched a national hotline dedicated to sexual and reproductive health. The hotline provides an opportunity to receive an initial consultation with gynecologists, focusing on women’s health.

Project Objectives

• Increase awareness of the organization.
• Build trust among citizens in the hotline and UNFPA.

Implemented Actions

Marketing Research

• In-depth analysis of the target audience, including its characteristics, interests, and geolocation, to ensure more precise targeting.

Creative Development

• Visual materials were created using patterns that evoke trust and comfort when discussing intimate health issues.

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Customized Surveys

• Surveys were designed to study the preferences, needs, and opinions of the target audience. This allowed for a detailed analysis of the requests of existing and potential users.

Targeted Advertising

• The hotline advertising campaign demonstrated high efficiency:
• Cost per click: $0.01.
• Conversion: A high proportion of clicks turned into hotline inquiries.

Increasing Social Media Audience

• Growth in social media followers:
• Instagram: +1,500 new followers.
• Facebook: +9,000 new followers.

Raising Awareness and Engagement

• A significant increase in organizational awareness.
• Active growth in user interaction with content, contributing to building trust in UNFPA.