Vilna Studio is a fitness studio specializing in stretching. The main goal is to attract a new audience and increase bookings for workouts through Instagram Direct.
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Tasks:
Increase workout bookings via Instagram Direct.
Attract new clients for various workout sessions.
Raise brand awareness in the fitness market.
Action Route:
Analysis and Research:
Conducted an analysis of the target audience to identify preferences and needs in stretching and other fitness activities.
Audited the website to improve user journey and make booking classes more convenient.
Content and Visual Design:
Held free workshops and trial classes, which helped increase client interest and engagement with the studio.
Optimized unique offers, including a free first class to motivate potential clients to sign up.
Created social media creatives highlighting the variety of workout options offered by the studio.
Traffic Generation Tools:
Launched targeted Instagram Direct ads to attract new clients and increase bookings.
Collaborated with bloggers and UGC creators to enhance brand awareness and create content that appeals to an audience interested in stretching.
Implemented special offers to motivate cold audience and existing clients, including remarketing.
Placed outdoor advertising (banners and print materials) to boost brand visibility and loyalty.
Results:
Increased workout bookings via Instagram Direct by 45%.
Achieved a 510% ROAS, demonstrating high return on advertising spend.
Boosted studio awareness and attracted a new target audience.
