Personal blog and coaching platform of Yevheniia Noerzay. The main goal of the project is to increase Yevheniia's visibility as a professional coach and expand her audience on Instagram.
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Tasks:
Increase Yevheniia’s recognition as a coach on social media.
Attract new followers and reduce the cost per follower.
Increase audience engagement on the Instagram blog.
Action Route:Analysis and Research:
Created individual surveys to study the opinions, preferences, and needs of the target audience and existing clients.
Conducted an analysis of the interests and needs of the audience, which helped tailor the content to topics promoting harmony and femininity.
Content and Visual Design:
Chose a light, inspiring visual style with a soft and unobtrusive tone, emphasizing aesthetics, travel, and life advice for women.
Developed a content rubric focused on inspiring topics, enjoying the moment, and life transformation, avoiding complex expert topics to maintain an easy perception.
The profile was designed with an emphasis on a hedonistic approach, highlighting the importance of enjoying life and finding inner balance.
Edited Reels and videos for social media posting and ad campaigns, attracting additional attention to the blog.
Traffic Generation Tools:
Launched targeted ads to attract new followers and increase blog visibility.
Created funnels, lead magnets, and viral content, which contributed to the growth of visits and active followers on the blog.
Results:
Reduced the cost per follower to $0.3, making it more efficient to scale the campaign.
Increased ROAS by 470%, demonstrating a high return on investment.
Attracted a new active audience of +6000 followers.
Increased the number of target profile visits by 60%.
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